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Date: 1998-07-31
Netz/wachstum Europa: Fantastillionen für ISPs angesagt-.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- gegenüber zweieinhalb 1998 sind wahrhaft gute Nachrichten für Europas ISPs. Noch besser werden sie durch die Zusatz/info, dass dieses Geld nicht im mühsamen Consumer/, sondern im Business/Sektor abzuholen ist. Weniger gut: Europas ISPs sind nicht drauf vorbereitet, sagt Forrester Research, weil Kunden/orientierung auf dem alten Continente noch ein Fremdwort ist. related story http://www.news.com/News/Item/0%2C4%2C24789%2C00.html?dd.ne.tx.fs -.-.- --.- -.-.- --.- -.-.- --.- AMSTERDAM, Netherlands--(BUSINESS WIRE/NEWSdesk)--July 30, 1998--Demand for Internet access is on the rise throughout Europe, as businesses expand their use of the Web for eCommerce and consumers move on-line in greater numbers. According to a recent Report from Forrester's European research center, overall access spending in Europe is expected to climb from $2.5 billion in 1998 to $11.8 billion in 2001. Driven by the growth of business-to-business eCommerce in Europe, business access, not consumer access, will be the primary source of revenues by 2001. As larger firms pull their partners on-line and fend off incursions from global competitors, there will be a surge in demand for new connections and more bandwidth. The demand from large and medium-sized firms will generate 77% of business access expenditures in 2001. In contrast, small businesses, which account for more than 90% of enterprises in the region, will stick to simple dial-up accounts, contributing a considerably smaller share to overall growth. Meanwhile, consumer spending for access will continue to grow, but at a slower rate, reaching $4.6 billion in 2001. The consumer market will be held back by low PC penetration, high local phone rates, limited provider choice, unreliable network performance, and a lack of multilingual content on the Web. This trend will be offset somewhat by a small group of advanced consumers who will demand -- and pay for -- richer Internet access solutions. "Today's Internet access landscape is populated by a limited number of providers offering undifferentiated products and services," said Joe Sawyer, analyst in Forrester's European New Media Strategies service. "As businesses and consumers move onto the Internet in greater numbers, the on-line population will fragment into several distinct groups. To succeed, access providers must develop an understanding of these groups and devise clear strategies that meet their particular needs." Large and medium-sized businesses will be served primarily by multinational telephone companies like WorldCom and Qwest, with the price, service, and scalability needed to fulfill the demands of business-to-business eCommerce. In many countries, Postal Telephone and Telegraph (PTT) companies will take advantage of their monopolistic legacy and infrastructure dominance. In other areas, large global carriers and lean new companies, spawned by liberalization, will exploit their advantage in price and service to capture significant shares of the business market. The telephone companies are also expected to retain their grip on the entry-level consumer market, in which they enjoy the benefits of brand recognition and economies of scale. However, the PTTs will face stiff competition for bandwidth-hungry consumers from insurgents capable of delivering faster connections via technologies like cable modems. Independents, focused on providing the localized and special-interest content that consumers demand, will also vie for market share. "To reach Europe's on-line population, new media companies need to cultivate existing audiences and expand as demand grows," added Sawyer. "While telco home pages provide fertile ground for on-line promotions and partnerships, firms should avoid exclusive deals that might prevent distribution via other channels, such as portals. Branded access offers should be reserved for markets where no provider has established clear market share or where on-line adoption is lagging across all groups." Forrester Research, Inc., is a leading independent research firm offering products and services that help its clients assess the effects of technology on their businesses. The company provides analysis and insight into a broad range of technology areas such as new media, computing, software, networking, telecommunications, and the Internet, and it projects how technology trends will affect businesses, consumers, and society. Forrester's European research center, located in Amsterdam, brings the company's unique perspective to new media developments in Europe. More information about Forrester can be found on the Web at http://www.forrester.com. - -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- edited by published on: 1998-07-31 comments to office@quintessenz.at subscribe Newsletter - -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- 
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